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Who? It's all about the Consumer
Why do people take risks? Past experiences have taught us that taking risk is acceptable. We've also learned that risk-taking increases our chances of injury, and even though risk can be measured, a person's risk perception, or how we asses risk comes from personal judgments. Most people do not judge the probability of risk very well even though risk measurement can include how serious you can be injured. So what are the odds or chances that you can be injured by a specific hazard like natural disaster, epidemic, or even driving our car? Studies have shown that human perceptions of risk are not very accurate, and our judgments about risks are based upon several things:
Let us help you understand the human factors in risk taking so that you can:
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